A brand has brand value only if it is given to its commercial products. The composition of a brand is inseparable from products, markets, advertising, images, ideas, etc. The brand is not a good name. You can call it a brand by designing a logo. Only when a brand is recognized by consumers and has gained consumer trust can it be called a brand. In the process of shaping and promoting brands, many companies tend to focus on only one aspect. For example, some companies focus on product design and research and development, while some companies focus on marketing, while others view profits and sales as brands.
So what exactly is a brand? From the perspective of Chongqing brand design company, brand is a comprehensive package, which contains product quality, marketing, after-sales service commitment, brand concept, brand image and advertising. For brand design, it is necessary to design the brand. Combining with the corporate value concept and product characteristics, it integrates and systematically explains it in a simple, straightforward, intuitive, and simple visual symbol expression and visual image design. Such as product packaging image design, brand logo design, brand corporate culture design, corporate VI design, and advertising design, etc., so brand design is a continuous, systematic and comprehensive planning and design work, Need a brand design company for long-term continuous professional brand design services.
Of course, with a good brand, brand maintenance and management are even more important. Branding is a long-term and continuous work, and it needs to be implemented strictly in accordance with the design company's plan in order to bring out the brand ’s larger and more lasting influence and generate brand value.